The Quebec Court of Appeal has ordered Air Canada to pay $10 million CAD in punitive damages for misleading ticket pricing practices on its website. This ruling stems from a class-action lawsuit initiated 15 years ago, which accused the airline of only displaying base fares initially and revealing additional fees later, violating Quebec’s Consumer Protection Act. Judge Judith Harvie criticized Air Canada for its “ignorance and laxity” regarding provincial laws, asserting the need for transparency in pricing. The damages will compensate passengers who purchased tickets between June 30, 2010, and February 8, 2012, reinforcing consumer rights.