Air New Zealand Wraps Up Investigation on Project 32’s Ownership Label
AUCKLAND— Air New Zealand (NZ) recently finalized its internal examination focused on Project 32, a snack supplier. The investigation was initiated due to claims in the supplier’s packaging stating it was “New Zealand Owned.”
Concerns arose when it became evident that the supplier’s ownership didn’t align with its branding, revealing the majority of its shareholders were Australian, and its directors operated out of Australia.

Air New Zealand’s Review of Project 32
Operating primarily from major hubs such as Auckland (AKL), Wellington (WLG), and Christchurch (CHC), Air New Zealand deemed the situation required immediate clarification. The airline strives for transparent supplier relationships, as reported.
Findings from the inquiry confirmed that the labeling on Project 32’s products was misleading at the time of production.
This supplier has been delivering snacks to Air New Zealand since November 2023 for both domestic and international operations.
While Project 32 is registered in New Zealand, it didn’t comply with the implied ownership claims on its packaging. The airline asserted that corrective measures were essential to provide passengers with accurate information about the products they consume.

Changes in Ownership
Air New Zealand noted that Project 32 fully cooperated during the investigation. In response to the raised concerns, Janice Tan, a New Zealander, was appointed as a director, transitioning the business into New Zealand ownership.
The supplier has committed to revising its packaging to ensure labeling accurately reflects its ownership. This redesign is already in progress.
Additionally, Project 32 agreed to enhance transparency regarding its charitable contributions, shifting to quarterly reporting to provide clearer insights.
Air New Zealand emphasized the importance of continuing to utilize the existing stock to minimize waste and maintain gluten-free certifications associated with current packaging. Moreover, previously committed donations need to be honored, supporting community programs scheduled for this year.

Enhanced Verification Measures
To avoid similar discrepancies in the future, Air New Zealand has reinforced its internal protocols.
These enhancements include stricter verification procedures for supplier claims on packaging and more meticulous checks prior to the introduction of new products.
The airline underlined that supplier compliance is increasingly vital as passengers expect precise sourcing information. Improved standards will apply across all product categories.

The Conclusion
The review by Air New Zealand determined that the “New Zealand Owned” assertion on Project 32’s packaging was inaccurate, leading to changes in ownership and stricter oversight measures.
With refreshed packaging anticipated by the end of summer and reinforced verification processes established, the airline is working to prevent future issues while upholding trust in its onboard product offerings.
Have you considered how packaging claims can affect customer trust in brands?
