ANA and Japan Airlines Elevate In-Flight Dining to an Artful Experience

TOKYO- All Nippon Airways (ANA) has introduced a special in-flight sake, the Junmai Ginjo 2019, crafted by renowned brewer Naohiko Noguchi from the Noto Peninsula. This premium sake is available exclusively in First and Business Class on select flights from Tokyo Haneda (HND). Boasting a bright profile of Japanese citrus, rice, and delicate white flowers, it reflects ANA’s meticulous attention to detail at 40,000 feet.

This launch coincides with a significant rebound in Japan’s tourism industry. The Japan National Tourism Organization has reported 31.65 million visitors in the first nine months of 2025, marking a 17.7% increase from the previous year. Airlines like ANA and Japan Airlines (JAL) are adapting their culinary approaches to captivate both local and international travelers.

Japanese Airlines Elevate Culinary Experiences

Since its inception in 2013, ANA’s The Connoisseurs program has raised the standard for in-flight dining. This initiative teams world-class chefs and sommeliers, showcasing Japan’s culinary tradition of shun, which celebrates seasonal ingredients at their freshest.

In December 2024, ANA enhanced the program by adding 16 culinary experts, welcoming esteemed chefs like Yuhei Kurita from Ginza L’ecrin and Shiro Yamazaki of Restaurant Yamazaki. Chef Kenichiro Sekiya, from Tokyo’s Michelin-starred Joël Robuchon, has also joined the ranks, creating exquisite dishes.

One standout creation is Sekiya’s autumn dish, featuring caviar with smoked salmon in consommé jelly, paired with botan-ebi shrimp tartare and grilled eggplant. These presentations reflect a refined elegance seldom found on airlines.

ANA serves these culinary delights on artisan-crafted tableware from Narumi and Noritake, illustrating their dedication to cultural authenticity, according to reports.

Culinary Narration at 40,000 Feet

Passengers recognize that Japan’s major airlines do more than just serve meals; they tell stories about the nation’s culinary heritage through their menus.

Frequent flyer Andrew Tan from Singapore notes that both ANA and JAL present dishes that celebrate regional specialties, traditional methods, and collaborations with celebrated chefs, providing an authentic taste of Japan.

Furthermore, the airlines feature traditional Japanese tea services, offering premium sencha and gyokuro varieties, emphasizing cultural depth and quality.

Singapore Airlines has also updated its Kyo-kaiseki menu on routes to Japan, featuring multicourse meals designed by chef Yoshihiro Murata of Kikunoi, fusing artistry with cultural history.

Expanding Menus for Contemporary Preferences

In light of global dietary trends, ANA and JAL have incorporated more plant-based options. ANA now features three vegan selections, including plant-based tonkotsu-style ramen and a unique vegan curry developed with chef Yusuke Nomura of Daigo in Tokyo, all devoid of animal products and refined sugars.

In 2023, JAL launched its vegetarian menu, which includes an inventive mushroom and veggie-meat hamburger, elevated with demi-glace and olive oil mashed potatoes.

Both airlines prioritize sustainable sourcing. Following an earthquake in the Noto Peninsula, ANA began sourcing local fish for its Business Class offerings as a gesture of support and environmental responsibility.

The Rising Prestige of Beverage Programs

In-flight beverage programs have emerged as vital distinctions among airlines. While Singapore Airlines boasts over 100 trained “air sommeliers,” JAL curates a sophisticated wine selection highlighting French classics. Conversely, ANA offers an array of boutique Japanese beverages, allowing passengers a unique exploration.

The crew at ANA receives extensive training in sake pairing, providing insights into brewing techniques, rice types, and regional variations, thereby transforming beverage service into a rich learning experience. Additionally, ANA plans to broaden its non-alcoholic choices later this year, addressing travelers’ desires for refined options beyond alcoholic beverages.

As consistent service remains paramount, frequent travelers appreciate the polish of Singapore Airlines. Meanwhile, ANA and JAL bring warmth and cultural engagement to their interactions, guaranteeing a travel experience deeply entwined with Japanese hospitality.