beOnd Secures $100M Funding and Launches New Red Sea Route Partnership
The luxury airline beOnd has recently unveiled several exciting announcements regarding its plans for growth and expansion.
During the TOURISE conference, an international travel summit hosted in Riyadh, Saudi Arabia, from November 11-13, 2025, beOnd’s CEO, Tero Taskila, shared that the Maldives-based airline has successfully secured an additional US$100 million in funding from undisclosed investors.
This new financial boost will prop up the airline’s goal of expanding beyond its core market in the Maldives. Taskila emphasized that the airline intends to acquire multiple Air Operator Certificates (AOC) across various jurisdictions in the Middle East, Asia, and potentially the United States.
Establishing beOnd America
The United States stands out as a key area for beOnd’s growth initiatives. Alongside this latest funding, the airline has also entered into a strategic partnership with New Pacific Airlines, aimed at introducing the beOnd premium service model to the American market.
New Pacific Airlines emerged as the successor to Northern Pacific Airways, a startup launched in 2021 with the ambitious goal of connecting the continental U.S. to Japan and South Korea via Alaska. Despite its initial vision, the project faced operational and regulatory challenges that hindered its success.
Exploring various business models, Northern Pacific eventually pivoted to focus on charter services after launching limited domestic flights out of Ontario International Airport (ONT) in California in 2024. The airline was subsequently rebranded to New Pacific Airlines due to trademark issues with the name “Northern Pacific.”
Under the new agreement, pending regulatory approval, New Pacific Airlines will operate eight aircraft under the beOnd America brand. However, the specifics of the aircraft’s procurement remain unclear. Current data shows that New Pacific operates Boeing 757-200s, which align with beOnd’s business model.
BeOnd currently operates two aircraft, an Airbus A319 and an A321, both configured with an all-business class layout. The airline’s plan includes a significant fleet expansion in the near future.
This partnership aims to merge beOnd’s expertise in providing a high-end experience for leisure travelers with New Pacific Airlines’ existing operations in the U.S.
New Routes to and from the Red Sea
Meanwhile, beOnd’s most immediate route development is occurring on the other side of the globe, inaugurating a new nonstop service between Milan Malpensa (MXP) and Red Sea International Airport (RSI). This new route, launched on November 12, 2025, represents the first direct connection to Europe from the airport, strategically located along Saudi Arabia’s Red Sea coastline.
Red Sea International Airport is a newly constructed greenfield facility designed to accommodate luxury tourism developments emerging in the region. By November 2025, nine exclusive resorts, including the flagship AMAALA, have been established on an archipelago off Saudi Arabia’s Red Sea coast.
The airport is tailored for high-end clientele and is already receiving flights from major hubs such as Riyadh (RUH), Jeddah (JED), Dubai (DXB), and Doha (DOH). It anticipates adding more international connections as the tourism initiative continues to grow.
Are you excited about the expansion of beOnd and its new routes? What destinations would you like to see them explore next?
