Alaska Airlines has apologized to customers following significant IT issues during its Cyber Monday seat sale that overwhelmed its systems, causing flight disruptions. On December 2, 2024, a critical outage led to the airline’s website crashing, hindering ticket bookings and resulting in a 40-minute ground stop at Seattle-Tacoma International Airport due to congestion. Customers faced difficulties accessing services across various platforms. The airline has advised travelers to regularly check flight statuses and consider rescheduling if needed. This incident follows previous IT failures, raising concerns about Alaska Airlines’ capacity to manage peak demand effectively.